Nothing to Fear but Fearlessness

Fearless Revolution blog logo from 2012, presumably © Alex Bogusky.


Fearless Revolution was a blog dedicated to consumer rights and social and environmental responsibility, created by ex-advertising man Alex Bogusky circa 2010. Its positive message—calling for new relationships among businesses and consumers characterized by transparency, sustainability, democracy and collaboration—attracted a number of idealistic types from all over, including yours truly. Alex and wife Ana ran their revolution out of a small A-frame house in Boulder, Colorado they dubbed Fearless Cottage. This poster was their “manifesto.”

I applied to join the party in January 2012 and posted 11 articles before it petered out in April. Alex seems to have gotten bored with the project, as by summer he had shut down the blog to conquer other worlds. After launching a nonprofit and investing in some do-gooder businesses he returned to his old advertising firm. In the process, he auctioned of the domain name, which was acquired by a “cheat shop” for video-gamers.

Oh well, it was fun while it lasted, and gave me my first taste of blogging side-by-side with about forty other contributors. I can’t find any of their many articles online now, but before Alex aborted his website I had the presence of mind to download my posts as HTML archives.

And here they are in their original format. Whatever internal links remain take you to the cheat shop that purchased the domain, should inside tips on how to unethically pile up points in video games excite you. The external links remain, though some have rotted away in the relentless course of internet time. So it goes.

  1. New! Improved! Useless! Why more innovation isn’t always better  (January 24, 2012)
  2. The Harvard Lab: “A passionate will to effect change” (February 6, 2012)
  3. Tell Obama to Cease FDA Ties with Monsanto (February 9, 2012)
  4. Attention Home Shoppers: David Hume wants a word with you (March 12, 2012)
  5. A Consumer’s Lament in Four Fits (March 14, 2012)
  6. How Innovation Happens and Why You Should Care (March 22, 2012)
  7. We Are the Two Percent! (Mandated to Pay for Health Insurance) (March 29, 2012)
  8. Helping Farmers Not Be Too Small to Succeed (March 27, 2012)
  9. A Consumer Privacy Bill of Rights (April 2, 2012)
  10. Innovation on Wheels (April 23, 2012)
  11. What Does Organic Mean?  (April 24, 2012)

Bogusky returned to his old ad agency, Crispin Porter + Bogusky, as “creative engineer,” but early last year started stepping back to focus on angel investing in a diversity of consumer products via Batshit Crazy Ventures with partner Dane McDonald. His progression from fearless advertising through fearless revolution to fearless investing hearkens back to the 1970s when the 60s counterculture morphed into a generation of yuppies, the now-reviled sellout Baby Boomers such as myself.

Alex probably wouldn’t enjoy that comparison, so let him speak for himself. Parse his mission and try to follow the money.